Tournament of Roses House, 391 S. Orange Grove Blvd. Pasadena, CA 91105
Charm Alert. I’m so excited to partner with Wescom to showcase their float design in the 2020 Rose Parade® presented by Honda with the theme, “Better Together: Hope Creates Community.” The Charm Team will be following the journey of the Wescom float all the way to the 131st Rose Parade taking place on January 1st, 2020 in Pasadena, California.
The annual parade, which was first held in 1890, is a great way to ring in the new year with your loved ones. Almost a million people line the streets of Pasadena each year to see the floral floats go by. It’s quite a magical experience witnessing a long-standing tradition that truly showcases the beauty of Pasadena.
We have been a member of the Pasadena Wescom branch since 2012 and I’ve been working with them since last year on a number of projects supporting the community. Wescom is continuing to celebrate its 85th anniversary and its ties to its Southern California community.
This is going to be a charming adventure following the Wescom float to The ROSE PARADE PRESENTED BY HONDA January 1, 2020. We will be right there sharing all the charming updates and progress of the float as it gets decorated, judged and viewed after the parade.
I loved meeting the Tournament of Roses 2020 Royal Court. To my right was the official Queen of Pasadena (Camille Kennedy) and she was kind enough to lend me her rose for a photo. Royal Court members get opportunities to connect with and give back to the local community and these lovely women were the utmost charming.
Make sure to check out the “Charm Calendar” to view events open to the public. The CharmCal is a curated guide featuring local events like popups, grand openings, free museum days, farmer’s markets, and workshops.
Share your #PasadenaCharm posts with #RoseParade #PowerofHope
Dec 7th – Dry Decorating Day
Home is where the heart is…Won’t you follow me down to the 131st Rose Parade?
It’s where stories are made, memories are created and #ThePowerOfHope never ends. Follow me as I document behind the scenes of the @_wescom float in the 2020 Rose Parade® presented by Honda with the theme, “Better Together: Hope Creates Community.” The Charm Team will be following the journey of the @_wescom float all the way to the 131st @rose_parade.
Dec 30th – Float Decorating Day
CLICK HERE to see all the fun stories we created on Instagram @pasadenacharm including the takeover on @_wescom
Featuring the latest play by play of their float being built “Better Together: Hope Creates Community.” It was such a joy to watch and meet all the volunteers that make this all possible.
If you would like to volunteer at one of the barns you can sign up ahead of time with the Petal Pushers or the Kiwanis international Rose Float Project. More information is available from the Petal Pushers and the Kiwanis Rose Float Decorators.
Dec 31th – Float Judging Day
This day was magical because we got to see the float in dress rehearsal with music and riders. The judging took all but 5 min. but when we heard the bell ring we knew it was official! Jessica from Wescom got goosebumps and Tamar picked the best song that the judges were dancing to, MY HOUSE by Flo Rida.
It’s my house, come on, turn it up
‘Cause we done this before so you come on in
Make yourself at my home, tell me where you been
Pour yourself something cold, baby, cheers to this”
Jan 1st – The 131st Rose Parade
What an honor it has been to follow the journey of The Wescom Float from The Tournament of Roses House to float decor to the 131st RoseParade!
What an experience: The Charm Team got up at 3:30 am to meet our favorite Wescom Ladies on Orange Grove. Tamar brought coffee and the sunrise was gorgeous. In fact, it was the most beautiful day in Pasadena! My husband and son met us later and we watched the float ride by and cheered it on!
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January 2, 2020 | E Sierra Madre Blvd & E Washington Blvd Pasadena, CA 91107 United States
We got to see The Wescom float “Better Together: Hope Creates Community” one last time! Wescom had a booth where you could hold up a sign and write your New Years Resolutions – they took a polaroid and stuck it to the wall! *Any chance to take a polaroid photo, I’m in and my son loved it!
??? ????: The Blue Wescom truck perched up on the float was originally a vintage coke truck.
We enjoyed seeing this incredible work up close! If you get a chance next year here are a few tips: Grab your friends and wear comfortable walking shoes! Viewing all the floats will require walking a distance of approximately 2.5 miles and will take at least two hours.
Location: End of Parade route on Sierra Madre Blvd
Admission: $20 (free for ages 5 and under). Tickets sales end between 2:30-3PM.
THAT’S A WRAP, CHARMERS!
CLICK HERE to see all the fun stories we created on Instagram @pasadenacharm
Thank you to Wescom, my Charm Team and all my followers that have supported me through the years. This was a campaign for the books and one that I will never forget. Happy New Year and Stay Charming, Pasadena! xo Taryn
#RoseParade #PowerofHope #Wescom #WescomCreditUnion #PasadenaCharm